BUY


Write us if you’d like to get this piece.




Born in France and currently based in Barcelona, Ugo Boulard is a designer whose practice emerges at the intersection of movement, architecture, and memory. In 2020, he launched his eponymous label — not as a commercial brand, but as a personal language: a framework for translating sensation into structure, and emotion into form. His background in dance and performance infuses every silhouette with a kinetic logic. 

Clothing, for him, is not static. It is choreography in cloth. Boulard’s language is one of excessive precision and emotional ambiguity. His fabrics curve like bodies, his silhouettes speak in fragments, and his references, though local, aspire to universality. Modernism shapes his
visual DNA. He sees in fabric instead of form, gesture.